Following on from the success of the first day, Adler & Allan yesterday enjoyed another day of positive feedback and interaction at Utility Week Live 2016.
Thanks to our proactive team of resilience and utilities experts, the event saw us greatly exceed expectations, attracting considerable social media attention and a significant number of delegates to our stand.
It also allowed us to network with various professionals in the utilities sector, detail the solutions that set us apart in the industry and, more importantly, explain the range of benefits clients can expect from these solutions.
We didn’t let our experts do all of the talking though.
Situated in the Outdoor Demo Zone of Birmingham’s NEC, we challenged visitors to test just how strong our industry leading Polyurea coating really is. Specifically, we invited them to take part in two rather unconventional tasks: the ‘hammer test’, and the ‘walking on water’ test.
The former saw us apply 2mm of our coating to a wall of breeze blocks secured with sealant alone, and task a volunteer with damaging the structure with a hammer.
Not so much as a single scratch or crack to the coating.
We also experienced the same level of success with the walking on water test, which saw delegates stand in a cardboard box filled with water, protected only by a 2mm barrier of our coating.
For those preferring not to get their hands dirty, our Group Utilities Resilience Manager, Chris Wood, delivered a detailed keynote on the current state of asset resilience.
Throughout the talk, Chris touched upon the increasing need for the utilities sector to adopt a holistic approach to both flood mitigation and oil containment. He also explored the vast potential applications of our Polyurea coatings and the science behind it, providing visitors with an even greater appreciation for the demonstrations we held throughout the event.
At an event where the word ‘resilience’ was subject to almost limitless definitions and interpretations, Adler & Allan’s vast experience allowed Chris to deliver something different: a concise and accessible talk that provided clear examples of asset resilience in practice.
It also helped drive further interest to our stand, as well as a wave of positive feedback – something we’re keen to build on and bring forward to Utility Week Live 2017.